Rebrand an existing company logo and stationery suite.
I chose an existing brand within Gazal Apparel Pty Ltd (Bisley Corporate) who, at the time of this brief, had planned to change the brand name to ‘Seamless’. Bisley Corporate source and design uniforms for the corporate sector and the reason for the rebrand was because of the confusion with Bisley Workwear. In the creation of the logo, I reflected the brand’s purpose and started with a thread spool and finished with a tie. I designed a full stationery suite for the company: A4 letterhead and follower, envelope, business cards, and promotional material.